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How Barbie may need more than a career makeover to save Mattel’s iconic doll from sliding sales | Financial Post

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
April Fong

She’s had countless wardrobe changes, new hair colours and tried out 150 jobs. But this time, 55-year-old Barbie may need more than a career makeover to stay alive, as her popularity wanes amid competition from newer dolls and rising interest in smartphones and tablets.

http://business.financialpost.com/2014/07/22/how-barbie-may-need-more-than-a-career-makeover-to-save-mattels-iconic-doll-from-sliding-sales/
 

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